Two Silver Brewing
I developed Two Silver Brewing as a self-initiated campaign to bridge the gap between visual design and technical execution. Acting as both lead designer and front-end developer, I built the brand from the ground up. My responsibilities included creating the visual identity and 3D packaging, coding a fully responsive microsite, prototyping a functional e-commerce app, and producing motion assets. This project demonstrates both my established design skills and my growing expertise in web development and AI workflows.
CAN MOCKUPS
To ground the high-fantasy theme in a retail setting, I developed a cohesive design system where each can represents a classic RPG character class. The label features a custom “Stat Block” side panel, which replaces the standard marketing copy with game mechanics (Strength, Rarity, Damage Type) in order to gamify the consumer experience.
For the imagery, I utilized generative AI workflows to produce the character art, carefully refining the prompts to enforce a consistent illustration style and color palette. This ensured the cans feel like distinct members of the same “adventuring party” while maintaining individual shelf presence.
THE WEBSITE
Beyond the physical packaging, I built a fully responsive microsite. I coded the front-end from scratch using HTML and CSS, including an age check popup page and an immersive video background.
THE ONLINE STORE APP
To demonstrate the purchase flow, I connected the site to a Figma prototype. I utilized Figma Variables and conditional logic to build a functional checkout system that calculates totals, manages cart inventory, and dynamically switches payment methods in real-time.
BRAND LAUNCH BUMPER VIDEO
As the final piece of the Two Silver Brewing brand package, I produced a motion graphic trailer designed to generate intrigue and engagement across social channels. I built the animation from scratch using DaVinci Resolve’s Fusion tools. By animating the static character assets and compositing them with atmospheric effects—like drifting smoke and dynamic lighting—I transformed the static imagery into a “living logo.” The video’s motion design, sound effects, and music score define the brand’s voice: heavy, atmospheric, and magical.